Kyle Sandilands Live - Subscriber estimates

 Been trying to figure out how many subscribers the new Kyle Sandilands show has. There are estimates out there saying there are 55,000 subscribers which I think are overblown. Kyle himself has said revenues of around 2 million based on subscribers, but he is a known exaggerator so is probably gilding the lily a bit. So lets analyse.

One of the most common metrics to an estimate is instagram followers. The show currently has 101 K followers of Instagram. Research seems to indicate that around 2-5% of these followers are likely to be subscribers, so based on this metric, we are looking at 5055 subscribers, and revenues of $505K. Seems a bit unders.

The other metic is downloads of the app. Currently, according to Sensortower, there are less than 5K download of the app on android and around 9K downloads of the app from App. If we assume 100% of app downloaders are subscribers, we are looking at 14 K subscribers, or revenues of $1.4M. Getting closer.

I think the real answer is probably an average of the two. So 9528 subscribers, or close to $1M in Revenue.

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